Methods

BIG has worked out very effective methodology of marketing tasks solution, based on statistic and econometric analysis

The BIG’s unique approach is in choosing appropriate tooling for every task: to extract from huge variety of statistic and econometric methods, exactly those, which would guarantee to get clear and up to date answers to the customer inquiry

BIGs methodology, taking into consideration all specifics of marketing data, enables you to:

  • Identify many communication channels return
  • Separate short- and long-term advertising effect
  • Make forecasts
  • Build model of consumers reaction on change (or continuation) of marketing strategy
  • To use the results of analysis without applying to BIG experts assistance, using intelligible and easy-to-use supplements so they easily could use modeling results for tactical & strategic goals